We are an Insights Partner using Allied Intelligence™ to co-create messaging, products, and strategies with consumers and workers. 


We turn your target audience into your team.

We illuminate how real consumers and workers think, engage, collaborate and buy with outcomes unmatched by traditional consumer panels.

Our vetted atomic network communities and Allied Intelligence™ approach ensures you meet the real needs of your audience.



Authenticity isn’t crafted. It’s co-created.

Without collaboration, companies struggle to connect with next-gen audiences, leading to failed campaigns, products, and strategies.


Introducing Allied Intelligence™

Our proprietary approach to understanding and engaging Gen Z and beyond.

Our Allied Intelligence™ approach guides you through every stage of the intelligence-driven research and innovation process, from discovery to final delivery. 


Deep Insights

We go beyond demographics to uncover your audiences psychographics, behaviors, and preferences.

Collaborative Creation

Hands-on Team Intelligence™ sessions to develop concepts directly with your target audience. We co-create content, products, and experiences, leveraging their insights and creativity.

Strategic Alliances

We involve your audience in the strategy formation process, ensuring our approach aligns with their values.



Actionable Impact

Validate and optimize your concepts with insights from your critical demographic. Test your ideas with your critical demographic. Gather actionable feedback to refine and improve.


We Don't Use Random Samples. We Use Real Friends.

Vytal leverages actual social circles influencing and reflecting your target audience. No impersonal third-party panels or generic respondents. 

Through our proprietary VytalMeter™, we assess the authenticity and influence of real Gen Zers and other communities. Our panelists are qualified based on market influence, cultural connectivity, interests and motivations – not just age.

We Don't Observe From Afar. We Co-Create Side-By-Side.


Vytal members collaborate with your team through every step. From research design and moderation to product innovation and concept testing.

Beyond Gen Z, we also implement our breakthrough approach and methodologies,  to build other crucial audience segments. Learn more here.


Who we’ve worked with . . .