We are an Insights Partner using Allied Intelligence™ to co-create messaging, products, and strategies with consumers and workers.
We turn your target audience into your team.
We illuminate how real consumers and workers think, engage, collaborate and buy with outcomes unmatched by traditional consumer panels.
Our vetted atomic network communities and Allied Intelligence™ approach ensures you meet the real needs of your audience.
Authenticity isn’t crafted. It’s co-created.
Without collaboration, next-gen marketing can be risky business.
Gen Z Is a Demographic Powerhouse
Commanding $360B in spending power
They Have Immense Economic Influence
Influencing $600B in family household spending
Misunderstanding Them Is Costly
77% of Gen Zrs say they will boycott or refuse a company that violates their beliefs
Brands Are Failing
8 out of 10 brands fail with Gen Z and 92% of Gen Z feel brands don’t understand them
We Don't Use Random Samples. We Use Real Friends.
Vytal leverages actual youth social circles influencing and reflecting your target audience. No impersonal third-party panels or generic respondents.
Through our proprietary VytalMeter, we assess the authenticity and influence of real Gen Zers. Our panelists are qualified based on market influence, cultural connectivity, interests and motivations – not just age.
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We Don't Observe From Afar. We Co-Create Side-By-Side.
Vytal members collaborate with your team through every step. From research design and moderation to product innovation and concept testing.
Beyond Gen Z, we also implement our breakthrough approach and methodologies, to build other crucial audience segments. Learn more here
